上世纪90年代的青岛家装业,曾经是一块炙手可热的甜点,随口喊价,仍排队等候,而今却像一群四处觅食的猎狗,闻声而至,群起攻之。这种无序的竞争源自何处,是膨胀无度惹的祸?还是理性消费与投机经商的较量?是市场机制无力还是企业自身竞争乏力?无须讳言,青岛家装业正在进入一个微利时代,7年嬗变,互踩脚跟的竞争愈演愈烈,透过这层迷雾,笔者试图寻找到正本清源的家装之路。 Qingdao home improvement industry in the 90s of last century, was once a hot dessert, casually cry, still waiting in line, and now it is like a group of homing foraging dogs, heard, group attack. This disorderly competition comes from where is the curse of inflated or not? Or rational consumption and speculative business contest? Is the market mechanism weak or weak competition? Needless to say, Qingdao home improvement industry is entering a meager profit era, 7 With the gradual transformation and mutual competition, the competition has been intensified. Through this layer of fog, the author tries to find the original home improvement of Qingyuan.