浅论大文化之市场营销——现代商战之情感营销●董斌昌目前国外市场营销理论界和实业界开展了大文化观念下的营销理论研究和实践活动，取得了相当的成绩，我国市场营销理论和实践活动也需要对这一新观念加以研究和应用。可以预计考虑消费者人文需要的大文化市场营销观念将... On Marketing of Great Culture - Emotional Marketing of Modern Business War ● Dong Binchang At present, overseas marketing theory circles and industries carry out marketing theory research and practice under the concept of big culture, and have achieved considerable success. Our marketing theory and Practical activities also need to study and apply this new concept. Can be expected to consider the cultural needs of consumers cultural marketing concept will be ...