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互联网金融背景下,电子商务作为信息经济时代的重要商务交流方式,成为经济发展的重要推动力。当前,我国县域经济发展态势良好,具有后发优势,然而我国地标产品市场化的程度低,缺乏结合我国国情和产业发展现状的具体实施办法的研究,使其面临更加严峻的挑战。本文通过对阜平大枣营销模式的研究,构建互联网金融背景下保定市县域地标产品O2O模式,以期提出并推广保定市县域地标产品的O2O应用模式,提升产品销量,增强县域经济发展的内在活力,为县域发展政策制定提供参考建议。
Under the background of internet finance, e-commerce has become an important driving force for economic development as an important mode of business communication in the era of information economy. At present, the development of county economy in our country is in good condition and posterior advantages. However, the low degree of marketization of our country’s landmark products and the lack of research on the specific implementation measures that combine the current situation of our country and the development of industry make it face more severe challenges. Based on the research of Fuping jujube marketing model, this paper builds O2O mode of Baoding landmark product under the background of Internet finance in order to propose and popularize the O2O application pattern of Baoding landmark product, improve product sales and enhance the inherent vitality of county economy , For the county development policy formulation to provide reference.