随着经济体制改革的深入,生产的发展,大中型生产企业除了通过正常传统的商业批发零售渠道销售自己的产品之外,各种形式的直接销售渠道也正在日渐起着重要的作用,其中邮购直销形式就是一种不可忽视的重要渠道。邮购直销在欧、美等发达国家已具有一段较长 With the deepening of the economic reform and the development of production, large and medium-sized manufacturing enterprises in addition to selling their products through the normal traditional commercial wholesale and retail channels, various forms of direct sales channels are also increasingly playing an important role, including mail order Direct marketing is an important channel that can not be ignored. Direct mail order in Europe, the United States and other developed countries already have a longer period