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随着新媒体时代的到来,媒体格局发生了深刻的变化,网络成为各种社会舆情生成的最重要载体,人人都有麦克风,人人都是自媒体。网络舆情管理工作面临着严峻的挑战。这些挑战主要包括:对日常舆情管理及其有效性带来的挑战、对传统舆情管理方式带来的挑战、对政府社会公信力带来的挑战、对主流价值观与道德观带来的挑战、对社会稳定带来的挑战和对网络信息安全及意识形态工作带来的挑战。深刻认识并积极应对这些挑战,是各级党政部门必须面对的问题。
With the advent of the new media era, profound changes have taken place in the media landscape. The Internet has become the most important carrier in the formation of various social public opinions. Everyone has a microphone and everyone is self-media. Network public opinion management is facing severe challenges. These challenges include: challenges to daily public opinion management and its effectiveness, challenges to traditional public opinion management, challenges to government social credibility, challenges to mainstream values and ethics, The challenges posed by stability and the challenges posed to cyber-information security and ideological work. Profoundly understanding and actively coping with these challenges is a problem that the Party and government departments at all levels must face.