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第三届中国特许加盟展览会暨特许加盟大会在京举行。来自海内外的数百家参展商与近10万名投资者在此交流特许经营经验,寻求合作商机。中式正餐积极推行特许经营成为本届展会的一个“亮点”。全国目前已有100多家中式餐饮企业对加盟店的产品质量和作业流程实施有效控制,发展势头喜人。“肯德基”、“麦当劳”两大国际餐饮“巨头”首次大规模“亮相”展会颇为引人注目。“麦当劳”总部专门派出其全球副总裁和中国公司首
The 3rd China Franchise Exhibition and Franchise Conference is held in Beijing. Hundreds of exhibitors from home and abroad exchanged views with franchisees and nearly 100,000 investors on seeking franchise opportunities. Chinese dinner actively promote the franchise to become a “highlight ” of this exhibition. At present, more than 100 Chinese catering enterprises have effectively controlled the product quality and operating procedures of franchised stores, and the development momentum is gratifying. “KFC ”, “McDonald ” two major international restaurant “giants ” for the first time large “debut ” exhibition is quite compelling. “McDonald’s ” headquartered specifically sent its global vice president and head of Chinese companies