陌生化是20世纪初俄国形式主义文学的核心理论。陌生化手法通过使对象变得陌生,创造出有别于传统样式的艺术形式,延长大众审美时间,造成大众心理的新奇感。本文分别从传播性、趣味性和原创性三方面具体探讨陌生化理论对当代图形设计的启示。 Defamiliarization is the core theory of Russian formalism in the early 20th century. Defamiliarization creates strangeness to objects, creates artistic forms that are different from traditional forms, and prolongs the aesthetic time of the general public, creating a sense of novelty in the general public. This article respectively explores the implications of defamiliarization theory to contemporary graphic design from the aspects of communication, fun and originality.