近年来,电子商务蓬勃发展,E-mail(电子邮件)的功能已不仅仅局限于传递信息,而是被广泛应用于电子营销之中。E-mail营销比起传统的电视、报刊等媒体优势明显。首先是价格便宜,与其他的促销方式相比,E-mail营销花费很少;其次是形式生动活泼,E-mail营销可运用多媒体技术,以图、文、声、像等多种形式展示产品,用户易于接受;再次是 In recent years, with the rapid development of e-commerce, the function of e-mail has not only been limited to transmitting information, but has been widely used in e-marketing. E-mail marketing than traditional television, newspapers and other media obvious advantages. The first is the low price, compared with other promotions, E-mail marketing spend very little; followed by the form of lively, E-mail marketing can use multimedia technology, with pictures, text, sound, like and other forms of display products , The user is easy to accept; again is