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现如今电子信息技术产业以其迅猛的发展势头席卷全球,线上销售成为了一种普遍而时尚的销售模式。本文通过阅读大量文献资料,采用发放纸质问卷和电子问卷相结合的调查方式,以不同年龄层的天津市居民为调查对象,研究电子商务在水产食品销售方面的作用,从而发掘电子商务在未来销售市场上的创造潜力与其对消费者、商家和整个水产销售市场的影响力。
Now the electronic information technology industry with its rapid development momentum sweeping the globe, online sales has become a universal and stylish sales model. By reading a large amount of literature, adopting the survey method of combining paper questionnaire and electronic questionnaire, this paper investigates the role of e-commerce in the sale of aquatic food products by taking Tianjin residents of different age groups as the investigation object and explores the future of e- The creative potential of the sales market and its impact on consumers, businesses and the entire aquatic marketing market.