动漫角色作为符号,不仅是动漫文化的集中体现,而且是全体动漫从业者、动漫爱好者以及动漫文化消费者集体意识的产物。动漫角色的表意表征特性及其内在特质决定了其本身不仅具有社会性,而且还具有经济性,角色本身就是一种可以交换与消费的商品。因此,可以说角色消费不单单是自娱自乐的行为,而是具有典型社会意义的文化消费行为。由韩若冰撰写的《日本动漫角色与角色消费研究》一书,详细梳理了日本动漫角色与角色消费的相关 As a symbol, the cartoon character is not only a concentrated expression of the animation culture, but also a product of the collective consciousness of all the animation practitioners, cartoon lovers, and animation culture consumers. The expressive characterization of the cartoon character and its inherent characteristics determine that it is not only social but also economical. The character itself is a commodity that can be exchanged and consumed. Therefore, it can be said that the role consumption is not merely an act of entertaining, but a typical social consumption of cultural activities. Written by Han Ruobing, “Japan’s character and role of consumer research,” a book, a detailed sort out the role of Japanese animation and character spending related