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2015年的第二个星期,北京地铁4号线国家图书馆站变了模样。“M地铁·图书馆——每个人的阅读驿站”“我们的文字——方寸间的文明传承”……乘车厅里的柱子被几米高的巨幅广告贴纸包裹成了古书模样;站厅墙面的广告灯箱打上了醒目的五个字:“你认识‘我’吗”;一列正进站的列车车厢广告位可见一本图书的推介,上方印着二维码,乘客只需扫一扫,即可免费在线全文阅读这本由国家图书馆推荐的经典著作。这是由京港地铁和国家图书馆共同创意发起的大型公益项目“M地铁·图书馆”的部分活动内容。乘客即读者,读者即乘客,阅读也将贯穿线下
In the second week of 2015, the Beijing Subway Line 4 National Library Station has changed its appearance. “M subway library - everyone’s reading station ” “our words - the transcendental civilization inheritance ” ... ... the car hall pillar was a few meters high giant ad wraps wrapped into ancient books Looks like; station walls of the advertising light box marked striking five words: “You know ’me’?” A column of the train car is advancing booth can be seen in the introduction of a book, above the printed two-dimensional code Passengers simply scan for free online full text reading of this classic book recommended by the National Library. This is part of the activities of the large-scale public welfare project “M Subway Library” initiated jointly by the Beijing-Hong Kong MTR and the National Library. Passengers that readers, readers that passengers, reading will also be through the line