英文服装品牌汉译是国外服装品牌开拓中国市场的重要环节之一。好的品牌名称不仅能让消费者提高识别,还可以记住品牌特点,同时,还能产生与之共鸣的品牌认同感。本文重点探讨汉译国外服装品牌名称时的一般方法和特殊方法及策略,为英文品牌更好地走入中国市场提供一定的参照。 Chinese translation of apparel brand is one of the most important steps for foreign apparel brands to open up the Chinese market. Good brand name not only allows consumers to improve recognition, you can also remember the characteristics of the brand, but also resonate with the brand can produce a sense of identity. This article focuses on the general method, the special method and the strategy of translating the name of the overseas Chinese clothing brand, which will provide a reference for the English brand to better enter the Chinese market.