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本文根据高职院校市场营销专业发展现状,结合黄冈职业技术学院市场营销专业办学情况,阐述了社会服务与高职院校人才培养模式相辅相成的辩证关系,分析了目前在社会服务方面存在的一些不足,并结合这些不足对市场营销专业社会服务提出了自己的一些看法。
According to the present situation of marketing specialty in higher vocational colleges and the marketing specialty of Huanggang Vocational and Technical College, this paper elaborates the dialectical relationship between social service and personnel training mode of higher vocational colleges, and analyzes some existing problems in social service Insufficient, combined with these deficiencies on marketing professional social services put forward some of their own views.