创立科技期刊品牌对于期刊的发展尤为重要。在创立科技期刊品牌时,要处理好编辑责任与作者文责自负之间的关系,编辑与读者及作者之间的关系,期刊社会效益与经济效益之间的关系,期刊质量与发行量及广告之间的关系,人才使用与人才培养之间的关系。 The establishment of a brand for a periodical is of particular importance to the development of the periodical. When establishing the brand of sci-tech periodicals, it is necessary to handle the relationship between editorial responsibility and authors’ responsibility at their own risk, the relationship between editors and readers and authors, the relationship between social benefits and economic benefits, the quality and circulation of periodicals, The relationship between the use of talents and the relationship between personnel training.