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医药行业是国家发展的保证,近些年我国的医药行业的发展很快,但是在整体的销售体系上还存在较多的问题,特别是最近药品降价以及医改政策对医药行业的冲击很严重,使得医药生产行业销售费用管理体系的不足一下子显现出来了。本文针对医药生产企业销售费用管理存在的具体问题做了探讨,并提出了优化措施。
The pharmaceutical industry is a guarantee for the development of the country. In recent years, the pharmaceutical industry in our country has developed rapidly. However, there are still many problems in the overall sales system. In particular, the recent price cuts of pharmaceuticals and the policy of medical reform have a serious impact on the pharmaceutical industry, Making the pharmaceutical manufacturing industry sales cost management system at once revealed the shortcomings. This article discusses the specific problems existing in the sales cost management of pharmaceutical manufacturing enterprises and puts forward the optimization measures.