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融资受限,成本高昂,业绩下滑,土地市场竞争激烈——众多中小房企正在经历成长的焦虑,未来的出路在哪里?8月5日,中海地产宣布,控股股东中国建筑拟将房地产事业部、旗下子公司中建地产及中国建筑国际运营的房地产业务,均注入中海地产。某房企高管乔海在电脑上看了眼这条新闻,叹了口气说:“又一个‘巨无霸’啊!”乔海就职于一家总部位于东北的房企。2011年,记者初次见他时,乔海刚从东北来北京,在昌平区开发一个养老生态住宅项目。彼时,他所在公司希望以此项目为起点,打入北京市场,进而将总部迁入一线城市。然而,至今该公司在北京仍只有这一个项目。随着项目收尾,乔海不得不着手解散北京的员工。“在北京拿地太难了,不是像我们这样的公司能承受的。”他说。
Financing constraints, high costs, performance decline, the intense competition in the land market - many small and medium-sized housing enterprises are experiencing growth anxiety, the way out in the future? August 5, China Overseas Land announced that the controlling shareholder of China Construction intends to Real Estate Division , Its subsidiaries, CCT Real Estate and China State Construction International operations in the real estate business, are injected into the sea real estate. Qiao Hai, a real estate executive, looked at the news on the computer and sighed: “Another” Big Mac “!” Qiao Hai worked for a real-estate company based in the Northeast. In 2011, when the reporter first met him, Qiaohai Gang came to Beijing from the northeast and developed an eco-residential residential project in Changping District. At that time, his company hoped to use this project as a starting point to penetrate the Beijing market and move its headquarters to first-tier cities. However, so far the company still has only one project in Beijing. As the project ended, Qiao Hai had to start dissolving Beijing’s staff. “It is too hard to get in Beijing and not something that a company like ours can afford.” "He said.