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设计艺术是扎根于几千年来优秀传统文化之中的,现代标志是在五千年来儒、道、释等审美哲学基础之上,创造而成的具有优秀传统文化之蕴意的设计。本文以时代的文化发展与标志设计的关系为切入点,重点研究现代标志对传统文化的传承与重构,升华及融合的过程,通过源与流的关系,体现中国传统文化对现代标志设计的影响。
Design art is rooted in the fine traditional culture for thousands of years. The modern symbol is a design based on the aesthetic philosophy of Confucianism, Taoism and Buddhism, which was created over the past five thousand years, with the implication of excellent traditional culture. Based on the relationship between the cultural development and logo design in the era, this paper focuses on the process of the inheritance, reconstruction, sublimation and integration of the modern logo on traditional culture. Through the relationship between source and flow, it reflects the traditional Chinese culture’s design of modern logo influences.