加入世界贸易组织后,中国出版业面对外国出版业,与狼共舞在所难免。我们的出版社要长期生存、发展下去,就必须从长远的、战略的眼光来培育、发展自己的品牌——以图书品牌树立出版社品牌。首先,要把图书质量和出版刨新作为品牌战略的核心和基础。图书质量是图书品牌生存的基础,图书 After joining the World Trade Organization, China’s publishing industry in the face of foreign publishing industry, dancing with the wolf is inevitable. For our publishing houses to survive and develop for a long time, we must nurture and develop our own brand from a long-term and strategic perspective. We should establish a publishing house brand with a book brand. First of all, the quality and publishing of books should be taken as the core and foundation of the brand strategy. Book quality is the basis of book brand survival, books