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战后40多年来,伴随生产和资本国际化程度的不断提高,跨国公司获得了迅速发展。与此相适应,跨国公司的经营战略和经营方式也发生了重大变化,从全球范围看,这种变化主要表现在以下几个方面: 由地区经营战略过渡到全球经营战略战后初期,跨国公司在国外的经营活动大都局限在局部地区,经营战略目标也具有较强
For more than 40 years after the war, with the continuous improvement of the internationalization of production and capital, multinational companies have achieved rapid development. Corresponding to this, major changes have taken place in the operating strategies and operating methods of multinational corporations. From a global perspective, this change is mainly reflected in the following aspects: Transition from regional business strategy to global business strategy In the early postwar period, multinational corporations Most of the foreign business activities are limited to local areas, and the business strategic goals are also strong.