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一家企业英文商标的内涵会大于其中文商标?听起来有些超乎常理吧!但是在正泰的海外经销商眼中,这没准儿是个事实。南存辉站在正泰第四届国际营销大会的讲台上,环顾着台下将近200位来自世界各地的经销商代表们,他的心中应当充满了收获的喜悦,因为就在刚刚过去的前9个月里,正泰集团销售同比增长40%,出口同比增长100%以上,其中低压电器产业实现年均增长51.2%。早在两年前,IBM曾经发布过一个名为《中国企业国际化》的白皮书,在其中以苛刻的眼光选出了中国60家可以成功国际化的企业,虽然诸如中石油、中石化、中移动等国企巨头赫然排名在前,但是正泰却也
The meaning of a company English trademark will be greater than its Chinese trademark? Sounds a bit beyond common sense, but in the eyes of Chint’s overseas distributors, this may not be a fact. Nan Cunhui stood on the podium of the CHINT International Marketing Conference and listened to nearly 200 dealer representatives from all over the world. His heart should be filled with the joy of harvest, because just in the first 9 In the past month, Chint Group’s sales rose 40% YoY and its exports increased more than 100% YoY, of which the low-voltage electrical appliance industry achieved an average annual growth of 51.2%. As early as two years ago, IBM had released a white paper titled “Internationalization of Chinese Enterprises,” in which it harshly selected 60 Chinese companies that could be successfully internationalized. Although state-owned enterprises such as PetroChina, Sinopec, and China Mobile Giant impressively ranked first, but Chint but also