目前,我国的出版业面临着改革与发展的双重考验,以集团化作为出版产业结构调整,实行政企分开,管办分离的管理体制,组建起真正的市场竞争主体的出版体制、机制的变革已在全国各地积极展开,这既是我国加入 WTO 后国际文化市场竞争的需要,也是对国内图书市场竞争不断加剧的积极回应。出版社作为一个生产特殊商品——图书的事业单位,与其他企业一样要参与市场竞争,要考虑投入、产出的对比,要对各种成本指标进行核算,并最终计算盈利。面对出版业的集团化建设,出版社的图书发行工作将如何来调整自己,把握机遇,与时俱进?笔者试图从出版集团这个角度,结合当前国内出版发行界普遍存在的一些现象与现状,来浅谈我省出版社如何依托集团带来的各种优势,加强本社图书的出版发行,进一步把书业做大做 At present, the publishing industry in our country is faced with the double tests of reform and development. With the collectivization as the adjustment of the publishing industry structure, the management system with separation of government from enterprises and the separation of management and operation, the establishment of a publishing system and a mechanism of the real subject of market competition Has been actively carried out in all parts of the country. This is not only the need of competition in the international cultural market after China’s accession to the WTO, but also a positive response to the ever-increasing competition in the domestic book market. As a special commodity-book institution, publishing houses, like other enterprises, must participate in market competition. They should consider the comparison of inputs and outputs, make accounting on various cost indexes and finally calculate their profits. In the face of the collectivization of the publishing industry, how does the publisher’s book issuance work to adjust itself to seize the opportunity and keep pace with the times? The author attempts to combine the current phenomena and current situation of the publishing industry in China , To talk about how our publishing house relies on various advantages brought by the Group to strengthen the publishing and distribution of our books and to further expand the book industry