我们现在所处的时代,是一个新媒体时代,多媒体时代,自媒体时代,全媒体时代。这个时代的媒体传播基本特点是:容量更大,受众更多,交叉发布,立体传播。以报刊和广电为代表的传统媒体,正面临着几何增长的压力和暴雨台风般的挑战。我们没有死去,但是活得很累。人家没有声张,但是正在扩张。儿子比爹活得好,活得滋润,他们并不孝敬爹。传统媒体怎么办?习总书记说:“要抓好理念创新、手段创新、基层工作创新,努力以思想认识新飞跃打开工作新局面,积极探索有利于破解工作难题的新举措新办法。”我们认为,这是我们传统媒体面临挑战所应该抱有的唯一态度。只有创新,才有活路,才有出路。这个 The era in which we now live is a new media era, a multimedia era, a media era and an all media era. The basic characteristics of media communication in this era are: larger capacity, more audience, cross-publishing and three-dimensional communication. Traditional media represented by newspapers and radio and television are facing the pressure of geometric growth and typhoon-like challenges. We are not dead, but we live very tired. People are not assertive, but are expanding. Son than Dad live well, live a moist, they do not honor their father. What should traditional media do? General Secretary Xi said: “We should do a good job of innovating concepts, innovating innovations at the grassroots level, making efforts to open new prospects in our work with new leaps of thinking, and actively exploring new measures that are conducive to cracking new work challenges.” "We think this is the only attitude we should have with the challenges our traditional media faces. Only innovation, there is a way out, there is a way out. This one