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在今天的社会里,你可以为任何事物定位。一个人、一个企业、一个国家甚至一种产品、一项服务,都可以将之定位。“定位”它是一种新的传播沟通方式。定位是确定产品在消费者心目中的位置,也就是对消费者的潜意识所要下的功夫。定位观念初始仅用于广告,后推而广之,无论是属于政治的、宗教的、组织的或个人的各方面均可适用。作为企业的标志(企业标志是企业视觉形象的核心)为求得社会大众的识别和认同,其设计必须注重定位。这时企业的户外形象给人们的视觉感受就显得十分重要了。
In today’s society, you can position anything. A person, a business, a country or even a product, a service, you can position it. “Positioning ” It is a new way of communication. Positioning is to determine the product in the minds of consumers in the position, that is, the subconscious consumers want under the effort. Positioning ideas initially only used for advertising, postponed broad, whether it is political, religious, organizational or personal aspects are applicable. As a sign of the enterprise (the sign of the enterprise is the core of the visual image of the enterprise), the design must pay attention to the positioning in order to obtain the recognition and approval of the public. At this time, the visual image of the outdoor image of the company is very important.