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广告业是市场经济的先导行业,广告的规范化,有利于市场行为的规范化,减少虚假广告、假冒商品的出现,维护消费者的利益。我们国家现行的社会主义市场经济是法制经济,不是放任自流的经济,市场经济越发达,广告越规范,经济越有秩序,这是经济发展的必然规律……从1982年的《广告管理暂行条例》,1987年的《广告管理条例》到1995年实施的《广告法》,中国在广告立法的过程
The advertising industry is the leading industry in the market economy. The standardization of advertising facilitates the standardization of market behavior, reduces the appearance of false advertising and counterfeit goods, and safeguards the interests of consumers. The current socialist market economy in our country is a legal system economy. It is not an economy that is laissez-faire. The more developed the market economy, the more standardized the advertisements, and the more orderly the economy is, this is the inevitable law of economic development... From the 1982 Interim Regulations on Advertising Management , “Advertising Regulations” of 1987 to “Advertising Law” Implemented in 1995, China’s Advertising Legislation Process