越早形成一种价格体系,就越能及早提升整个领域的媒体成熟度,并实现客户对媒体的价值认知和价格认同。目前,国内户外新媒体市场呈现出“百花齐放”的局面,其在网络覆盖、精准营销以及创新技术和传播价值理念等方面所表现出的优势和特点正越来越吸引市场与客户的关注。在户外新媒体领域,除了媒体本身的“新”之外,在客户营销、市场推广、 The sooner a price system is formed, the earlier it will be able to raise media maturity in the entire field and achieve customer value recognition and price recognition of the media. At present, the domestic outdoor new media market presents a “flourishing” situation. Its advantages and features in terms of network coverage, precision marketing, innovative technologies and communication values ​​are increasingly attracting market and customer concerns . In the field of outdoor new media, in addition to the media itself “new ”, in customer marketing, marketing,