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笔者针对高科技产品的特点,以多代智能手机产品为对象,考虑与消费者成瘾行为相关的该新产品的扩散情况,并在原扩散模型的基础上进行改进,以符合多代智能手机产品的扩散情况。然后,以苹果智能手机为例,根据实际的销售数据进行扩散拟合,得出该新产品的需求预测和算例分析得出拟合程度良好。
According to the characteristics of high-tech products, the author takes multi-generation smart phone products as objects, considers the proliferation of the new products related to consumer addiction behaviors, and improves on the basis of the original proliferation model to meet the requirements of multi-generation smart phone products The proliferation of. Then, taking Apple smartphone as an example, based on the actual sales data, the result shows that the fitting degree of the new product is good.