在阐述企业多元化经营战略理论的基础上，提出企业实行多元化经营战略的基本条件．最后指出企业开展多元化经营应着重注意以下问题：①尊重企业成长的客观规律，科学选择多元化的具体模式；②合理选择投资方向、经营范围；③应充分发挥企业自身优势等。 On the basis of elaborating the theory of diversification strategy of enterprises, the paper puts forward the basic conditions for the diversification strategy of enterprises. Finally, it is pointed out that enterprises should pay attention to the following questions when they conduct diversified operations: (1) to respect the objective laws governing the growth of enterprises; (2) to select diversified concrete models; (2) to rationally choose the direction of investment and business scope; (3) to give full play to their own advantages;