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港口发展战略研究的目的就是把港口企业放在市场经济大环境下进行剖析,通过对企业优势、劣势、机会、威胁等各种因素综合研究,提出港口企业发展战略的指导思想,找准企业长期发展的战略定位,并对影响企业发展战略的各种不确定因素进行动态分析,提出相关稳定性、退却性、成长性的战略重点和战略措施,体现战略上的个体性、实用性和超前性,使企业发展在市场经济中立于不败之地。
The purpose of port development strategy research is to analyze the port enterprises under the macroeconomic environment of the market economy. By comprehensively studying various factors such as the advantages, disadvantages, opportunities and threats of enterprises, the author puts forward the guiding ideology of port enterprises' development strategy and identifies the long-term The strategic positioning of development and the dynamic analysis of the various uncertainties affecting the development strategy of the enterprise, put forward the strategic priorities and strategic measures of stability, retreat and growth, and reflect the strategic individualism, practicality and advancement , So that business development in an invincible position in the market economy.