“数”即数字、“理”即理念、“化”即变化。黑龙江电台(以下简称龙广)广告经营之“数、理、化”运用到实际操作层面上,“整合营销”、“实效传播”成为了龙广营销理念变革的重要里程碑,创新、创优、执行,科学化、标准化的运行机制极大地增强了媒体的市场竞争力。 “Number ” that is the number, “rationale ” that is, “change ” is change. Heilongjiang Radio (hereinafter referred to as Long Guang) advertising management “number, management, and use of ” to the practical level, “integrated marketing ”, “effect communication ” has become an important milestone in LongGuang marketing idea change Innovation, excellence, implementation, scientific and standardized operating mechanism have greatly enhanced the market competitiveness of the media.