复杂的国际商业环境要求中国企业比其他国家的买家更重视公关传播。以前曾参与过并购交易的人士都知道,负责并购案的工作团队通常包括法律顾问,投资银行顾问,企业的最高决策者,及负责战略的企业领导人。如今,越来越多的企业正意识到复杂的跨国并购交易也需要传播顾问尽早介入交易流程。 The complicated international business environment requires Chinese enterprises to pay more attention to PR communication than buyers in other countries. As anyone who has previously been involved in M ​​& A deals knows, the team responsible for the mergers and acquisitions usually includes legal advisors, investment bank advisors, top decision makers in the business, and business leaders in charge of the strategy. Today, more and more companies are realizing that complex cross-border M & A transactions also require communication consultants to intervene as early as possible in the transaction process.