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2008年时已过半,中国玩具零售业“期中考试”成绩如何?近日,本刊与全国各区域中心城市有一定代表性的商场合作,组织了今年第二季度零售调查。调查表明,国内经济高通胀对消费的影响逐渐显现。百姓消费心理趋向保守,上半年玩具零售情况差强人意。不少商家调整了销售策略,在同种类别的玩具中,中高档品牌配搭,畅销玩具排行榜上不再是名牌的天下,显得更加多元化。本次调查得到北京、上海、广州、南京、杭州、武汉、沈阳、深圳、大连、桂林、东莞、中山12个城市共18家商场的大力支持。
More than half of 2008, the Chinese toy retail “midterm” how? Recently, the magazine and the regional centers in various cities have some representative shopping malls, organized the second quarter of this year’s retail survey. The survey shows that the impact of high domestic economic inflation on consumption is gradually emerging. People tend to be conservative consumer psychology, toy retail situation in the first half unsatisfactory. Many businesses adjust the sales strategy, in the same category of toys, matching high-end brands, best-selling toy list is no longer a brand-name world, even more diversified. The survey was supported by 18 shopping malls in 12 cities including Beijing, Shanghai, Guangzhou, Nanjing, Hangzhou, Wuhan, Shenyang, Shenzhen, Dalian, Guilin, Dongguan and Zhongshan.