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当今的美国直邮,市场非常成熟,占广告媒体市场的21.6%,仅次于电视媒体,位居美国第二大媒体;美国直邮产业的从业人员达830万人,直邮产业给国家带来9000亿美元收入,占GDP的9%,贡献巨大。美国直邮取得今天的繁荣,自有其产业发展的根本性原因。如何通过博闻精思,格物致知,以师夷长技而自强,则是我国直邮人一直苦苦思索的课题。
Today’s US direct mail, the market is very mature, accounting for 21.6% of the advertising media market, second only to the television media, ranking the United States second largest media; US direct mail industry employs 8300000 people, direct mail industry to the country with To 900 billion US dollars of revenue, accounting for 9% of GDP, a huge contribution. US direct mail made today’s prosperity, its own fundamental reason for the development of the industry. How to learn through Borch’s philosophy, knowledge of the matter, self-improvement by using the skills of the teacher, is a subject that our direct mail people have been thinking hard about.