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拉萨市在2016年被列为国家首批“全域旅游示范区创建单位”名单,为拉萨市乃至西藏旅游业发展带来难得一遇的机遇,同时也面临前所未有的挑战。本文以全域旅游背景下拉萨市“旅游+”问题为研究目标,以全域旅游、“旅游+”内涵为出发点,结合拉萨市创建全域旅游示范城市具体分析拉萨市旅游资源禀赋、旅游市场发展以及创建全域旅游城市带来的机遇,对全域旅游背景下拉萨市构建“旅游+”产业,促进旅游业转型升级提出相应对策及建议。
In 2016, Lhasa was listed as one of the first “National Units for Creating a Global Tourism Demonstration Zone” in the country, providing rare opportunities for the development of tourism in Lhasa and even Tibet as well as unprecedented challenges. This article takes the Lhasa city under the background of global tourism as the research goal, takes the global tourism and “tourism + ” as the starting point, combining Lhasa to create a global tourism demonstration city to analyze the Lhasa tourism resources endowment, tourism Market development and the opportunities brought by the establishment of a global tourism city, and put forward corresponding countermeasures and suggestions on building a “tourism +” industry in Lhasa in the context of global tourism and promoting the transformation and upgrading of tourism.