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没有理论指导的实践是盲目的实践,往往事倍功半;同样脱离实践的理论也是空洞的理论,是纸上谈兵。有的同仁说,营销是魔鬼职业。记者以为,也是圣人的职业,因为需要品与心兼修。而理论指导,正是心品兼修的最好路径。记者致力于品牌与营销的研究与实践,平时有心积累了一些营销数据,反映了深刻哲学道理,很有黄金价值。这些哲学数据蕴含着深刻丰富的内涵,是哲学思想的数据化,更是行为的原则。如果同仁深悟其道,结合实践体会,定会举一反三,大获收益。为了便于理解,记者结合实例予以解说。
The practice without theoretical guidance is blind practice, often more effective; the same out of practice theory is also a hollow theory, is on paper. Some colleagues said that marketing is the devil career. Reporter thought, is also a saint’s profession, because of the need for product and heart. The theoretical guidance, it is the best path to repair mind products. Reporter is committed to the brand and marketing research and practice, peace of mind has accumulated some marketing data, reflecting the profound philosophical reason, great gold value. These philosophical data contain profound connotation, which is the dataization of philosophical thought and more the principle of behavior. If colleagues deep understanding of the road, combined with practical experience, will give top priority, gain a big profit. In order to facilitate understanding, the reporter explained with examples.