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企业如何才能在经济向好时更好地把握商机?当经营环境不好的时候,企业在市场推广和品牌建设方面,到底是压缩投入,还是加大投资?企业采用什么样的营运策略,才能获得市场更多的认可和消费者更多的忠诚?
How can enterprises grasp the business opportunities better when the economy is better? When the business environment is not good, what kind of business strategies are adopted by the enterprises in terms of market promotion and brand building? Get more recognition of the market and consumers more loyalty?