面对广播电视行业内激烈的市场竞争和电视媒体资产管理的迅猛发展,如何发挥电视台节目内容资源的核心竞争力和活力,推动电视媒资产业的“又好又快”发展,实现电视事业50年发展积累下的丰富而珍贵的音像资料资源共享,提升其利用价值,支持电视节目制作及其新媒体业务的发展。应该 Faced with the fierce market competition in the broadcasting and television industry and the rapid development of asset management in the television media, how to give full play to the core competitiveness and vitality of the content resources of television programs and promote the “sound and fast” development of the television media and television industry and the realization of the television industry The accumulation of abundant and precious audiovisual resources under the accumulation of years of development will enhance its utilization value and support the development of television programs and their new media businesses. should