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随着社会经济的发展,人们对生活、物质水平要求越来越高。广告设计为人们带来了视觉、听觉、心灵上的冲击。广告设计是以经营和策划形象进行的商品宣传,这种宣传自出现以来便拥有后现代主义特质,将后现代主义融入到广告设计中,通过后现代思维的装扮,将广告设计的美感体现,这正是后现代广告设计中所表达的社会意义、文化内涵、消费者共鸣的内容。
With the social and economic development, people’s living standards are getting higher and higher. Advertising design has brought people’s visual, auditory and spiritual impact. Advertising design is based on business and planning image of the product publicity, since the advent of this publicity will have the characteristics of postmodernism, postmodernism into the advertising design, through the postmodern thinking dress, the aesthetic design of advertising reflects, This is the content of the social meaning, cultural connotation and consumer resonance expressed in the postmodern advertisement design.