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特许经营又称特许加盟,是连锁经营的高级形式。就是一方提供品牌和产品,另一方投入一定资金,成为品牌商的经销商,品牌商“特许”其销售自己的产品。 特许经营的最大优势在于可以树立和推广品牌。近日,零点公司对京、沪、穗各种行业一共322家大中型企业负责人的随机调查显示:81.8％的调查者认为特许经营最主要的好处是可以加强品牌形象,它是对特
Franchising, also known as franchising, is an advanced form of chain operations. Is one party to provide the brand and products, the other party into a certain amount of funds to become a brand dealer, brand “license” of its sales of their products. The biggest advantage of franchising is that you can establish and promote your brand. Recently, Zero Point’s random survey of a total of 322 large and medium-sized enterprises in various industries in Beijing, Shanghai and Guangzhou showed that 81.8% of the respondents think the most important benefit of franchising is that they can enhance the brand image,