公关工作最为关键点是活动的策划,策划就其过程来说是一种特定的信息收集与整理和分析工作。这一点在现有的讨论与实践中都表现出较薄弱,因而,我以为公关策划应当把信息的收集与整理放在第一位,应当充分肯定信息的作用,并提高对它的认识。信息与策划的作用与地位有以下几个方面:一是有利于及时确立各个时期公关活动的主题。对于不同的公关部门,公关主体与公关对象是一个动态和变化的事物,如何进一步主动和及时正确地把握好时机,选准主题,这与信息的收集与分析有着十分重要的关系。如在社会主义共同富裕的要求下,许多企业考 The most critical point in public relations work is the planning of activities. Planning is a specific information collection and sorting and analysis work for the process. This point is weak in the existing discussion and practice. Therefore, I think that public relations planning should put the collection and organization of information first, and it should fully affirm the role of information and raise awareness of it. The role and status of information and planning has the following aspects: First, it is conducive to the timely establishment of the theme of public relations activities in various periods. For different public relations departments, public relations subjects and public relations objects are dynamic and changeable things. How to take the initiative and timely and correct grasp of good timing and selecting the right subjects has a very important relationship with the collection and analysis of information. As in the requirement of socialism and common prosperity, many companies