论文部分内容阅读
随着行业竞争的进一步加剧,家电连锁业利润越来越薄,行业“洗牌”的步伐不断加快,大规模并购接连发生一场“大鱼吃小鱼”的生存法则正在家电流通业愈演愈烈。首先出场的主角是上海永乐,这家中国家电连锁业的后起之秀花1.4亿元的大价钱收购了闽灿坤的32家门店;而业内“一哥”国美电器也不甘落后,8月初宣布收购了易好家电器。
With the further intensification of competition in the industry, the profit margin of home appliance chain industry is getting thinner and the pace of “reshuffling” of the industry is accelerating. The law of survival of large-scale mergers and acquisitions is followed by the increasing circulation of home appliances. The first appearance of the protagonist is Shanghai Yongle, the rising star of China’s home appliance chain industry to spend 140 million yuan of large acquisition of 32 stores in Fujian Tsann Kuen; the industry, “a brother” Gome is not far behind, announced the acquisition in early August Easy to home appliances.