网络经济的出现对传统的企业生产方式、组织形式、管理模式、经营策略、贸易渠道和营销观念等多方面提出了有力的挑战,整个经济运行的机制、方式和规则等也必将发生深刻的变化,进而对企业文化建设也产生了巨大影响,在此影响下企业应该如何进行企业文化建设,本文试图进行一些初步的探讨。 The emergence of the network economy puts forward powerful challenges to traditional business production methods, organizational forms, management models, business strategies, trade channels, marketing concepts, and other aspects. The mechanism, methods, and rules of the entire economic operation are bound to take place profoundly. Changes have also had a huge impact on the construction of corporate culture. Under this influence, how companies should conduct corporate culture construction, this article attempts to conduct some preliminary discussions.