在经济社会,各大高校的广告设计课程设置存在明显缺陷,使得广告设计专业大学生就业能力与职业岗位需求存在较大差距。本文从社会就业需求的角度,分析了当今高校广告设计课程设置的不协调性,由广告设计部门的用人体验解析学生广告设计能力的缺陷,并由此提出了未来高校广告设计课程设置的方向和具体办法。 In economy and society, major colleges and universities advertising design curriculum there are obvious flaws, making advertising design college students employability and job requirements there is a big gap. From the perspective of social employment demand, this paper analyzes the incoherence of advertising design courses in colleges and universities, and analyzes the defects of advertising design ability from the experience of employing department in advertisement design department. And then, it puts forward the direction of future advertisement design courses in colleges and universities. Specific ways.