流传至今的古代医书,坊刻本的数量最大。书坊为传播与保存中医药文化做出了重要贡献。在考察书坊刻书总体特色的基础上,着重从书坊参与编校医书、屡次翻刻同种医书、接受委托刊刻医书以及注重品牌与营销策略四个维度,阐释书坊编刻医书的特性,且揭示了坊刻医书在海外的传播与积极影响。 Spread ancient medical books, the largest number of engraved Square. Book Square for the dissemination and preservation of Chinese medicine culture has made an important contribution. On the basis of examining the general features of book-engraving, this paper focuses on the four dimensions of participating in the compilation of medical books, repeated bookings of the same kind of medical books, accepting commissioned medical books and focusing on brand and marketing strategies to explain the characteristics of the book-engraving medical books, The spread of medical books overseas and their positive impact.