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2016年尤其是下半年,每开70家新店就要关掉100家老店。而胜出的几乎都是连锁企业。前两天有个新闻,中信集团花20.8亿美元买了美国麦当劳20年的特许经营权,引发了我对对餐饮连锁与特许经营的思考。我以为,2016年中国餐饮市场整体向好,年销售额稳中有升。市场总量已超过3.5万亿元。北京上海的存量基本饱和,竞争加剧,市场开始洗牌。
In 2016, especially in the second half of the year, every 100 new stores will be closed for every 70 new stores opened. And win almost all of the chain. Two days ago, there was a news that CITIC Group spent 20.8 billion U.S. dollars buying the 20-year franchise of McDonald’s in the United States, triggering my thoughts on chain restaurants and franchising. I think in 2016 China’s catering market as a whole is good, with steady sales. The total market has more than 3.5 trillion yuan. Beijing, Shanghai, the basic stock saturation, increased competition, the market began to shuffle.