当今企业成长内部和外部环境的不断变化,以及互联网时代新媒体的迅猛发展,导致了新的沟通、传播方式的出现,以及新的沟通、传播规则的形成,这对于企业、政府等组织而言,将不可避免地面临新的问题和新的挑战。 The continuous changes in the internal and external environment of the current business growth and the rapid development of new media in the Internet era have led to the emergence of new modes of communication and dissemination as well as the formation of new rules for communication and dissemination which are of great importance to enterprises and government organizations , Will inevitably face new problems and new challenges.