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不经意间,一场拼抢“客厅蛋糕”的争斗正拉开帷幕。客厅是家庭娱乐的集中场所,其主要设备是电视和机顶盒,“客厅蛋糕”就是这些娱乐设备的市场地盘。诱人的“客厅蛋糕”而眼下客厅娱乐设备正经历一次颠覆性革命,智能电视+0TT机顶盒=互联网娱乐终端。据测算,以彩电年销售量4000万台计算,目前智能电视占比40%,每台智能电视按均价4000元计算,智能电视的市场规模约640亿元;而互联网电视机顶盒年销售量500万台,以均价300元计算,市场规模约150亿元。目前,智能电视和智能机顶盒的市场规模总和为800亿元。
Inadvertently, a scramble against the “living room cake” is beginning. The living room is a home entertainment venue. Its main equipment is televisions and set-top boxes. The “living room cake” is the marketplace for these entertainment devices. Enticing “living room cake” and now the living room entertainment equipment is experiencing a disruptive revolution, smart TV + 0TT set-top box = Internet entertainment terminal. According to calculations, with an annual sales volume of 40 million color TV sets, smart TVs currently account for 40%, each smart TV is calculated at an average price of 4,000 yuan, and the market size of smart TVs is about 64 billion yuan; while the Internet TV set-top boxes have an annual sales volume of 500 Million units, calculated at an average price of 300 yuan, have a market size of about 15 billion yuan. At present, the total market size of smart TVs and smart set-top boxes is 80 billion yuan.