基于社会认知论关于现实社会道德判断的相关理论,从个体的道德判断标准、意见领袖的道德判断原则以及社会层面对个体道德判断的影响等三个方面,对公民个体进行微博客传播过程中道德判断的基本特征及其受到个体、重要他者及社会等相关因素的影响特征加以分析与论述。 Based on the theory of social cognition on social moral judgments in the real world, from the individual’s moral judgment criteria, the moral judgment principle of the opinion leaders and the influence of the social level on the individual’s moral judgments, The basic characteristics of moral judgment and its influence characteristics of individuals, important others and the society and other related factors to be analyzed and discussed.