推动传统媒体和新兴媒体融合发展,是党中央作出的重大战略部署。传统媒体与新兴媒体应该怎样融合?北京又将从何入手,先动先行,发挥全国文化中心的示范作用?这些都是当前迫切需要研究的课题。“北京数字音像产业创新型商业模式研究”课题组认为:应以家庭需求为中心,活用传媒资源,延伸传媒产业链,着力推动多维、互动、融合的媒体生态系统建设。 Promoting the integration and development of traditional media and emerging media is a major strategic deployment made by the party Central Committee. How should traditional media and emerging media converge? Where will Beijing start from, take the initiative first and give play to the exemplary role of the national cultural center? All these are urgent topics for research. The research group of “Innovative Business Model of Digital Audiovisual Industry in Beijing” believes that we should make use of media resources to extend the media industry chain and strive to promote the multi-dimensional, interactive and integrated media ecosystem based on family needs.