在这个网络化和数字化的新时代,传统营销经济学已被彻底改变,互联网吸纳了它能接触到的每一个行业,而成本只是过去的一个零头主流文化正在被分裂成无数块碎片,这个趋势令传统媒体和娱乐业头疼不已。在经理人们花了数十年的时间练就了一身创意、选择、宣传大热门的本领之后,这些热门却突然间不那么有效了。观众们正在转向另一些东西,一些纷乱而又模糊的存在,而我们找不到一个好词来概括这 In this new era of networking and digitization, the traditional marketing economy has been radically changed. The Internet has absorbed every industry it has access to. The cost is only a fraction of the fragmentation of the mainstream, a fragmented culture of the past. The traditional media and entertainment industry headache. After managers spent decades practicing a creative, selective, and hyped hottest gig, the buzz was suddenly less effective. The audience is turning to something, some chaotic and vague, and we can not find a good word to summarize