论文部分内容阅读
2014年12月12日,中国品牌建设促进会和中央电视台联合举办了“2014年中国品牌价值评价信息发布”活动。本次发布涵盖了一、二、三产业,对中国品牌的综合内涵和价值进行了一年一度的盘点和透视。中国工商银行以2721.60亿元名列企业品牌价值榜首,茅台酒厂集团以862.67亿元名列产品品牌价值榜首。中国品牌价值评价信息发布活动已经举办了两年,此次发布会在2013年的基础上大幅拓展,品牌评价范围从制造业扩展到一、二、三产业;品牌评价的种类也从
On December 12, 2014, the China Brand Building Promotion Association and CCTV jointly organized the “2014 China Brand Value Evaluation Information Release” event. This release covers the primary, secondary, and tertiary industries, and conducts an annual inventory and perspective on the comprehensive content and value of Chinese brands. ICBC ranks first in the brand value of the company with RMB 27.12 billion, and Maotai Brewery Group ranks first in the product brand value with RMB 86.267 billion. The China brand value evaluation information release activity has been held for two years. The conference was substantially expanded on the basis of 2013. The brand evaluation scope extends from the manufacturing industry to the primary, secondary and tertiary industries; the type of brand evaluation is also from